Krystian
Cieślak

PR that builds influence in complex environments. Strategy. Narrative. Market entry.

Founder of Ro — a boutique PR agency for tech, consumer electronics and regulated industries.

What I Do

At the intersection of business, communication and influence.

Market entry (Poland)

Support for international companies entering the Polish market — from positioning and narrative to media, stakeholders and local context.

Communication strategy

Communication strategies aligned with business goals, growth stage and market dynamics.

Narrative & Media

Expert positioning and media presence designed to build trust, credibility and influence.

Selected Work

Work spans technology, public sector and innovation-driven industries — with a focus on building visibility, credibility and long-term influence.

Extensive experience in supporting international brands entering Poland and navigating a new market environment.

Projects delivered for brands such as Brainly, Booksy, Temu, PayU and leading energy and infrastructure companies.

Point of View

PR is no longer about getting coverage. It's about shaping perception in systems driven by algorithms, media and trust.

Most companies still optimize for reach. The ones that win design influence.

That's where advantage is won.

Writing

April 2026

Be Like King Julian… in Public Relations

In 2025, publishers globally lost one-third of their traffic from Google search. This is not a temporary algorithm correction. It is a structural change in the way people search and consume information.

Read →

Contact

If you're entering the Polish market — or building something complex: